FYP Dakwah Digital Creator Milenial Melalui Tiktok di Era 5.0
نویسندگان
چکیده
Media komunikasi digital yang memiliki audiens besar dan lebih interaktif. Hal ini juga memudahkan konsumen untuk memperoleh informasi dengan cepat. Tidak bisa dipungkiri pula betapa sulitnya para da'i menguasai aspek-aspek teknis transmisi ilmu akibat tumbuhnya media baru. Untuk melihat ragam taktik konten dari berbagai pembuat dakwah, penelitian mengkaji menganalisis (content analysis) pada platform sosial TikTok yaitu FYP. Setiap dakwah berpartisipasi dalam dilakukan analisis menggunakan metode deskriptif kualitatif. Hasil membahas dampak terhadap keterlibatan pengguna berupa like, views, partisipasi berdakwah. Konten diproduksi oleh masing-masing produsen hal penyampaian, unggahan rata-rata per bulan, penggunaan tagar sedang tren menunjukkan jelas pembuatannya fitur tersendiri sehingga pengikut dapat mengingatnya. Kajian menjadi bahan pertimbangan panduan bagi mubaligh milenial ingin ikut serta maraknya penyampaian melalui di era 5.0.
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ژورنال
عنوان ژورنال: Al Qalam
سال: 2023
ISSN: ['1410-3222', '2620-598X']
DOI: https://doi.org/10.35931/aq.v17i3.2116